3

Nixforce unauthorised use

Just over two days ago I sent a DMCA take-down request to nixforce.com for copying my content in violation of the non-commercial license that I offer, I have not had a response from them and they have kept mirroring my site.

I have just sent a DMCA take-down to tierzero.net which appears to be their ISP. The email address listed in the whois record for that ISP bounces as does the postmaster address.

It seems that I’m not the only person with this problem, Antti-Juhani Kaijanaho is also having problems with them. Any suggestions on how to deal with them would be appreciated.

One possibility that I will eventually persue is to file a DMCA request with Google, this can result in their Google Adwords account being terminated.

2

Easy Search Engine Optimisation in WordPress

The first thing you need is to have meta keywords in the pages. The solution I discovered for doing this is the All In One SEO Pack, this automatically makes the categories of a blog post become meta keywords, allows adding arbitrary meta keywords when editing the blog post, and supports keywords for the entire blog. It also re-writes the titles to have the title of the post appear before the title of the blog in the <TITLE> tag which is rumored to be a good thing to do.

The next thing you want to do is to create a Google sitemap. A sitemap is an XML file that describes all the URLs in your web site which tells Google (and other search engines) the last change dates of all the URLs and the change frequencies (or how often they should be checked for changes). Note that the format is called Google Sitemaps because Google invented it, other web search engines also use the same format. To generate my sitemap I use the Google Sitemaps Generator which tells earch engines to index my main blog page daily and the category pages weekly (which is configurable). It also has an option to notify Google of changes by pinging the Google service.

Having multiple names for the same web page hurts you when it comes to search engines. Having two separate pages at the top of page 2 is not nearly as good as having one page on page one! To solve this problem I use the Permalink Redirect plugin to make sure that each page has only one URL pointing to it. This plugin also allows redirecting the feed URL to feedburner.com. Feedburner serves the feed data (thus saving you some bandwidth if you are on a slow link) and also tracks statistics on it which are interesting.

Under the Writing section of the Options menu there is an option to enter a list of URLs for update services that can be notified of every post. I use http://rpc.pingomatic.com/ and http://rpc.technorati.com/rpc/ping. The Update Services entry in the WordPress Codex has more information on how this works.

Social networking sites such as digg.com can direct a large amount of traffic to your site if you write about a popular topic. The Share This plugin is the simplest way I found of adding social networking hooks to WordPress (I tried a few others that had both less functionality and less ease of use).

Finally before publishing a post, I often check the Google Adwords Keyword Tool. This often gives me ideas on how to make the meta tags and title match what people are searching for.

39

Prius vs small non-hybrid car

In response to my comment and post about the cost of driving to work there was a comment on the blog post I responded to suggesting that a small car is better value for money than a hybrid car.

The claim was made regarding a Nissan Pulsar, but to investigate this I decided to compare the Prius with the Corolla Hatchback, as far as I can tell the Corolla Hatchback is the nearest non-hybrid car to the Prius that Toyota sells (being similar in size, weight, and performance). Comparing cars of different make adds extra variables into the equation. Unfortunately the Toyota web site fails to provide specifications for the Prius and only provides a PDF file with minimal information on the Corolla, but it is enough for some minimal calculations.

A car company run by intelligent people would publish the specs on all their vehicles and provide a search form to compare selected models. The Standard Performance Evaluation Corporation has a good search method that allows easy comparison and ranking of items in their database (here is an example). It would be good if Toyota would permit us to compare models in their car range in a similar manner.

According to the Toyota web site the Prius uses 4.4L/100Km when driving in the city and the manual transmission version of the Corolla Hatchback uses 7.4L/100Km (7.7 for the auto). For the average 16,000Km that an average Prius owner drives that would save 480L of petrol which would save about $700 at current petrol prices.

The Corolla Ascent Hatchback (the cheapest of all Corollas) is $21,000 while the cheapest Prius is $37,400. If you compare the Prius with the cheapest Corolla then it’s a $16,400 price difference. If you save $700 per annum then it won’t cover the interest on a $16,400 loan or match the interest rates earned by a bank term-deposit if the $16,400 was invested. So it seems apparent that at current petrol prices (NB petrol prices are expected to increase) and with average Prius driving patterns a Prius will not be more economical than a cheap Corolla.

Currently the Commonwealth Bank of Australia offers 6.05% interest on term deposits of between $10,000 and $25,000. This means that $700 per annum would be the interest on a term deposit of $11,500. If we compare the Corolla Ultima Sedan at $32,000 with the Prius at $37,400 the difference in price is less than $11,500 – but the cars have incomparable sets of luxury and safety features. The Prius i-tech appears to have a super-set of the luxury and safety features of the Corolla Ultima Sedan but at $46,900 is again going to cost more for the average Prius driver.

The Prius is a very quiet car to drive, there is almost no engine noise (when driving at speeds where the Petrol engine is operating there is usually more noise from other vehicles) and no gear changes (handy if passengers are consuming hot or sticky drinks). It has a good set of safety and luxury features and is also a prestige car (no-one will say “oh wow, you’ve got a Corolla”). If you assign a dollar value to these features then a Prius may be the most economical car that meets your requirements!

Finally, let’s keep in mind the fact that petrol prices are steadily increasing. If you save $700 by driving a Prius this year then you may save $1000 next year. There is also the option of converting a Prius to a plug-in hybrid which will be a useful option if petrol prices hit $10/L! Also the amount of money saved will depend on the use of the car. If you are running a courier or taxi business then a Prius will probably be a lot more economical than a Corolla due to the greater distances travelled and the travel in the slow city traffic that the Prius was designed for.

PS All prices are in Australian dollars and concern products on offer in Australia, I would like to see comments from other people who perform the same calculations for their countries.

Update: If this interests you then you may want to read other posts I filed under the Environment and Cars categories.