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	<title>Comments on: Advertising a Scam</title>
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	<link>http://etbe.coker.com.au/2008/07/07/advertising-a-scam/</link>
	<description>Linux, politics, and other interesting things</description>
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		<title>By: Jonathan Oxer</title>
		<link>http://etbe.coker.com.au/2008/07/07/advertising-a-scam/comment-page-1/#comment-14733</link>
		<dc:creator>Jonathan Oxer</dc:creator>
		<pubDate>Mon, 07 Jul 2008 22:24:37 +0000</pubDate>
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		<description>I suspect that what&#039;s happened is the advertiser was using dynamic keyword substitution in their ad. It&#039;s a technique that lets advertisers make their ads seem more relevant by including the actual keywords that the user entered in the ad text, no matter what they were. Ebay do it all the time: often you&#039;ll see an AdWords ads in Google results for something you&#039;ve just searched for, but obviously can&#039;t buy - yet Ebay advertise it anyway with ads like &quot;Find Johnny Depp on Ebay: All the Johnny Depp you need at the best prices&quot;    ;-)</description>
		<content:encoded><![CDATA[<p>I suspect that what&#8217;s happened is the advertiser was using dynamic keyword substitution in their ad. It&#8217;s a technique that lets advertisers make their ads seem more relevant by including the actual keywords that the user entered in the ad text, no matter what they were. Ebay do it all the time: often you&#8217;ll see an AdWords ads in Google results for something you&#8217;ve just searched for, but obviously can&#8217;t buy &#8211; yet Ebay advertise it anyway with ads like &#8220;Find Johnny Depp on Ebay: All the Johnny Depp you need at the best prices&#8221;    ;-)</p>
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		<title>By: jamingrit</title>
		<link>http://etbe.coker.com.au/2008/07/07/advertising-a-scam/comment-page-1/#comment-14726</link>
		<dc:creator>jamingrit</dc:creator>
		<pubDate>Mon, 07 Jul 2008 19:05:13 +0000</pubDate>
		<guid isPermaLink="false">http://etbe.coker.com.au/?p=631#comment-14726</guid>
		<description>Even if it is a scam, then it can&#039;t be much worse than gasoline.  ;-)</description>
		<content:encoded><![CDATA[<p>Even if it is a scam, then it can&#8217;t be much worse than gasoline.  ;-)</p>
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		<title>By: nine</title>
		<link>http://etbe.coker.com.au/2008/07/07/advertising-a-scam/comment-page-1/#comment-14716</link>
		<dc:creator>nine</dc:creator>
		<pubDate>Mon, 07 Jul 2008 09:58:13 +0000</pubDate>
		<guid isPermaLink="false">http://etbe.coker.com.au/?p=631#comment-14716</guid>
		<description>I&#039;d buy it. It can replace my current aging engine which runs on high powered execs (getting harder to find since the golden years of the 80s).</description>
		<content:encoded><![CDATA[<p>I&#8217;d buy it. It can replace my current aging engine which runs on high powered execs (getting harder to find since the golden years of the 80s).</p>
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